The Baltimore Maryland Agent: Enough with the Broker Bingo!

Enough with the Broker Bingo!

 

 

What does luxury real estate and the game of bingo have in common? 

Nothing.

So why are top producing agents marketing your home this way?

 

Baltimore Broker Bingo

 

1985 called, they want their advertisements back.

 

The way real estate is bought and sold has radically changed in the past ten years.

 

So why do these advertisements still all look the same?

 

Enough with the broker bingo.

 

 

Rachel Rabinowitz

Broker / Owner Guerilla Realty  and

Vice President Tranzon Fox Auctions

443.841.5916 direct

rachel@go-guerilla.com / rrabinowitz@tranzon.com

 

 

 

Comment balloon 11 commentsRachel Rabinowitz • March 28 2015 05:57AM

Comments

Hi Rachel, I think I understand your point.

The monthly "Bingo Card" is still alive and well.

I stopped spending good money on these several years ago after I concluded there are better ways to invest in marketing with a greatr audience..

I suppose Brokers still do it to satisfy their clients who love seeing their home in print and as a bragging piece  for other agents to see.

I know many in AR will disagree with me, but hey, that's why we are on AR for information and opinions.

Nice post Rachel

Posted by Bob Publicover, Thinking outside the box (Publicover Realty Group, inc) over 3 years ago

Hi Bob, 

I think any of my colleagues who are savvy enough to blog on activerain are already ahead of the curve. The agents listing those homes are much better than the advertisements they are using.

Posted by Rachel Rabinowitz, The Baltimore Realtor (Guerilla Realty) over 3 years ago

Excellent post. Ask any seller how "special" they feel to see their listing marketed this way, with a tiny one-inch square photo of their house and maybe 10-15 words of ad copy in print so small that no one over the age of 40 could possibly read it.

 

 

Posted by Eric Kodner, CRS, Madeline Island Realty, LaPointe, WI 54850 - (Madeline Island Realty) over 3 years ago

yes to this observation and there is marketing potential if everyone collaborated

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 3 years ago

I think we can all take time to evaluate how to best use our resources to market our products.

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366) over 3 years ago

Rachel - You raise an excellent point. I am sure the broker/agent feels as though it makes them look like they sell a lot of homes, but it certainly loses the individual touch.

Posted by Troy Erickson, Your Chandler, Ahwatukee, and East Valley Realtor (Diverse Solutions Realty www.ChandlerRealEstate.weebly.com) over 3 years ago

Rachel, I see these ads all the time in the local papers, Towson Times, etc.. pages upon pages of tiny pictures of houses.  Sellers need to wake up, print advertising doesn't sell houses anymore. 

Posted by June Piper-Brandon, Piecing Dreams One Home at a Time (The Traczyk Team at Remax New Beginnings ) over 3 years ago

Rachel, personally, I think these types of ads are a waste of money that would be better spent on professional photography on MRIS and other virtual tours.  But there are some agents who still swear by this stuff - although most of these agents also have decent web sites.

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 3 years ago

It is a different world than it was 20 years ago and those who do not get with it get left behind.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams fox cities) over 3 years ago

Hi Rachel -- Eric Kodner  's reblog brought me here  ---- you make an excellent point especially mentioning it's advertising that was used 30 years ago.  Times have changed.

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) over 3 years ago

I got in a fight with the owner of The Real Estate Book in our area because my ad looked awful. They would refund or give me a credit so I stopped using them years ago. On listing appointments when people asked about being in those magazine I tell them I wouldn't pay them to do a bad job so you won't being seeing your home there. Rarely does anyone even ask anymore because I show them the online exposer.

Posted by Marcie Purcell, Realtor, Bucks & Montgomery Co PA (Long and Foster Real Estate, Inc.) over 3 years ago

Participate