The Baltimore Maryland Agent: active rain + facebook = Property Sold in Less than 24 Hours!

active rain + facebook = Property Sold in Less than 24 Hours!


It’s official; I sold a listing in less than 24 hours via Facebook.


Specifically I shared (or “liked”) my own active rain blog post and it caught the eyes of the right person.

As we all know, it’s not quite that simple. There were a lot of pre-listing conversations. It took a few weeks to have the contents removed and the apartment cleaned. Next came the virtual floor plan tour.


Once that was all in place, I wrote this blog post:


It was an estate auction property, however the pre-auction offer was for significantly more than we anticipated and the buyer was able to close in two weeks.


Another remarkable detail? The property had been listed for over a year prior to being referred to me for auction.


As it is my practice, the referring agent was paid his full scheduled commission. There is no auction company more Realtor-friendly than my team.


Thank you to my active rain community for leading by example and helping me have that competitive edge.



Rachel Rabinowitz

Broker / Owner Guerilla Realty  and

Vice President Tranzon Fox Auctions

443.841.5916 direct /




Comment balloon 39 commentsRachel Rabinowitz • February 23 2012 05:39AM


Congratulations Rachel! This is really good news. All the best here in the rain.

Posted by Al & Peggy Cunningham, Brokers, Our Family Wants To Help Your Family! (RE/MAX West Realty Inc., Brokerage) about 7 years ago

Love to hear success stories such as yours. . .while I was commenting before in a full drama post about complaints and tantrums. . .yours is a fresh of breath air.

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 7 years ago

Love it when great things happen.  Blog on!

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) about 7 years ago

Rachel I think it is important to use all the tools we have in this market. Happy for you and your sale.Good luck in 2012.  E

Posted by Ed & Tracy Oliva, The Oliva Team Arizona Agents (West USA Realty - Arizona) about 7 years ago

Hey Fernando,

Lets do lunch. I see we are in the same marketplace and we're both brave enough to take on distress sellers. We can share some war stories.

Posted by Rachel Rabinowitz, The Baltimore Realtor (Guerilla Realty) about 7 years ago

Hi Rachel.  Well congrats to you. Keep it going!

Posted by Cheryl Thomson REALTOR Army Ret, Associate Broker in Northern Virginia ( United Real Estate (703.216.5635) about 7 years ago

Rachel, I do the same thing, I'm always liking or posting my blog on fb! Great results for you!

Posted by Peg Barcelo, The FlufftasticStager from Summerland, BC (Fluff My House! Home Staging Inc. 250.486.6369) about 7 years ago

Hey Rachel, congratulations and thanks for sharing.  


Posted by Eric Salonga, Your Key to the Central Valley (The Salonga Brothers at Reed Realty) about 7 years ago

Rachel, a wonderful success story you have here. It is all about exposure sometimes and you were all over it with this one. Congratulations....

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 7 years ago



I will never underestimate the power of social media.

Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) about 7 years ago

Wow, Rachel that is very impressive.  Well done on your part, and a great testimonial for "Social Media Networking".

Posted by Fred Griffin presently on Leave of Absence, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) about 7 years ago

Great to hear that this worked out so well for you Rachel. Cheers!

Posted by Victor Zuniga (Berkshire Hathaway Home Services California Properties) about 7 years ago
  • Rachel - so glad for your success.  Would that they all sold so quickly!
Posted by Lora "Leah" Stern 914-772-4528, Real Estate Salesperson (Coldwell Banker, 170 N Main Street, New City NY 10956) about 7 years ago

woo hoo great job....score another sale for social media !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) about 7 years ago

That's fabulous. Sounds like you did all the right things!

Posted by Christine Blaski, Frisco, Summit County CO Realtor (RE/Max Properties of the Summit) about 7 years ago
Congrats on the sale! Seems like the place has a bit of character to it! Quite a bit different than the condos here on the west coast.
Posted by Debra Harbaruk, Vancouver BC Realtor (Re/Max City Realty, Commercial Dr Condos) about 7 years ago

Well you've inspired me to "like" my listings too!  Thanks for the post and congrats on the closing!

Posted by Robin Spangenberg, Opening the Finest Doors (Northeast Signature Properties) about 7 years ago

Congrats! I'm glad I'm not the only one "liking" my own blog posts. :)

Posted by Mary Borth, about 7 years ago

Congratulations Rachel on a job well done!  Keep up the good work.

Posted by Elyse Berman, PA, Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR (Best Connections Realty, Inc.) about 7 years ago

Rachel - Congratulations! What a wonderful result for you and your seller as well as the referring agent.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 7 years ago

Congrats on the feature and the over night sale! What an exciting experience. Thanks for sharing and have a great week.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) about 7 years ago

I am so happy for you. It is refreshing to see and hear such success!  Thank you for sharing. The way technology offers us to reach out more efficiently and those opportunities are is exciting. I wish I could have shared the same with my listing...I expired. I can share alot of happiness with your success with you!

Posted by Saundra Allman about 7 years ago

Rachel - Wonderful story. Much continued success to you here on AR.

Posted by Barbara Altieri, REALTOR-Fairfield County CT Homes/Condos For Sale (RealtyQuest/Kinard Realty Group, Fairfield and New Haven County CT Real Estate) about 7 years ago

Hi Rachel - ActiveRain and Facebook.  What a great combination!!!

Posted by FN LN about 7 years ago

Super CONGRATS!  :)


Love and light,


Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 7 years ago

Which product did you use for the virtual floor plan? Great success story!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge about 7 years ago
How fun! Love hearing those success stories. Keep up the good work.
Posted by Karen Crowson, Your Agent for Change (Coldwell Banker Residential Brokerage) about 7 years ago

Sounds like another great story.  I love it when it sells fast!

Posted by Gene Mock, GRI, CRB, CRS, ABR, CIPS, TRC, SFR, SRES (Associate Broker ~ Premier Team, KW Realty) about 7 years ago

Hi Rachel--congratulations on both the quick sale and the Feature.  And thank you for this post because now I have learned something new--to Like my own FB posts!

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) about 7 years ago

Thank you everyone for your enthuaisiam and kind words. It is nice to share success stories.

Cheryl - I use a company called "Mouse on House" for my virtual tour. They've become my go-to photographers on most accounts. They are a fantastic company here in Maryland and Virginia.

In full disclosure, it is indeed rare to sell a property this quickly. And yes, I do get my fair share of headache accounts. I'm just an optimist, so I can't help but focus on the things that are working. I do find a lot of good tips and war stories here on Active Rain to help me out with the ones that are dragging.


Posted by Rachel Rabinowitz, The Baltimore Realtor (Guerilla Realty) about 7 years ago

Congrats on the quick sale!  I too love social media for business.  Here's to many more sales!                    

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) about 7 years ago

Congrats on your sales,its nice to see a marketing tool go to work so fast,good luck in your area and good luck in 2012.   E

Posted by Ed & Tracy Oliva, The Oliva Team Arizona Agents (West USA Realty - Arizona) about 7 years ago

Rachel, congratulations!!! I love posting my listings on  business page and liking it.  Thanks for sharing the success of social media.

Posted by Ritu Desai, Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949 (Samson Properties) about 7 years ago

Hi Rachel, congratualtions on the quick sale. it is great to know that Active Rain was a help.          

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) about 7 years ago

That's amazing!  I've published my listings on several social media outlets and never had a response like this.

Posted by Bryan Robertson about 7 years ago


Congratulations for the quick sale.  You did the right thing at the right time and got the right response.  Good job.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 7 years ago

I'm still waiting for that magical day when I sell a house in 24 hours. Congrats to you! Social media is totally the way to go these days.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) about 7 years ago

Congratulations on the sale and congratulations on your one year anniversary. ActiveRain works!


Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 7 years ago

Thanks Margaret - I decided to join active rain after reading your book last year.

Posted by Rachel Rabinowitz, The Baltimore Realtor (Guerilla Realty) about 7 years ago