The Baltimore Maryland Agent: January 2012

Sign More Business by Meeting in Person

 

Last summer my friend Marcia brought me a few gifts from her garden including a small bouquet of “Rosemary to Remember”. With this gift she created a fun memory that keeps our get-together fresh in my mind, even six months later.


                         Rosemary


I had a great week in my real estate practice. I signed two new estate auctions and wrote a counter-offer for my luxury seller. I received leads from my SOI for four new properties throughout Maryland and I prepared for a settlement on Monday.


Reflecting in my library this morning I went over my actions last week, wanting to see what made it so especially productive. It seemed to meld together, all those phone calls, emails, and time in the car. What stood out is that I had 4 significant face-to-face meetings this week.


I had signed more business by meeting in person.


I had also (in some cases) asked for letters of recommendation - a move that I'm usually a bit shy about. That's right, by meeting in person I was no longer scoring field goals, it became a game of touchdowns.


All of my face-to-face meetings this week were at my clients or associates location. This involved a meeting over a kitchen table on a Saturday night, a conference room meeting with a Prudential agent in Washington DC, and a meeting at a gas station with a seller who could only squeeze in our appointment as he ran his business.


By making sure I was meeting with my client on their turf and under their terms, they were comfortable having extended conversations with me - which are critical to selling in today's turbulent market. These conversations also led me to having a deeper understanding of their needs. And guess what? These conversations also led to discussions about their other real estate projects.


Forget about creating the perfect email blast. Get out there and campaign for yourself. Shake hands and kiss babies. Do it with a smile and an air of calm. Ask someone to lunch. Drive that extra mile. Get together with your clients and associates in person.

It is the best way to say "you matter to me", and that is exactly the right way to sign great accounts and create future deals. Sign more business this year by meeting in person.

Rachel Rabinowitz

Broker / Owner Guerilla Realty  and

Vice President Tranzon Fox Auctions

443.841.5916 direct

rachel@go-guerilla.com / rrabinowitz@tranzon.com

 

 

 

Comment balloon 4 commentsRachel Rabinowitz • January 28 2012 08:32AM
Sign More Business by Meeting in Person
share
Last summer my friend Marcia brought me a few gifts from her garden including a small bouquet of “Rosemary to Remember”. With this gift she created a fun memory that keeps our get-together fresh in my mind, even six months later. … more
10 Rules for Women to Succeed in Business
share
10 Rules for Women to Succeed in Business Come in, sit down, let’s talk. Among my friends I am the one known for my savvy business skills, and with this designation I tend to give a fair amount of career advice. After holding a wide range of… more
Wannabe Presidents and Auctioneers; Live from Charleston South…
share
This week I had the pleasure of a quick getaway to Charleston South Carolina to attend the Tranzon conference at the Mills House Hotel on Meeting St. It proved to be a heady-mix of politicos and auctioneers, which is a fairly razzle-dazzle… more
Two Great Ways to Build Your Real Estate Business
share
Sometimes we meet people in the business world that are masters of their craft, and occasionally, if we are lucky, they give us some advice that’s worth its weight in gold. Two years ago I had a sparkling phone conversation with one of my… more
Is Print Advertising a Good Way to Prospect for New Clients?
share
Is print advertising still part of the marketing plan for your real estate business? The irony is not lost on me that I am posing this question to an online real estate community. Specifically I am referring to print media that is used for… more
Lets Take a Walk in Guilford
share
It was absolutely beautiful weather today here in Baltimore. It’s early January yet somehow the temperature soared to 65 degrees. I quickly came down with a case of spring fever. My mind turned to Sherwood Gardens in the Guilford neighborhood… more
The Best Luxury Buyers Drive a Honda Odyssey
share
In Baltimore, most established luxury agents (there are only a handful) carry listings with massive days on market. They have convinced their sellers that it takes years to find the buyer for their unique properties. Allow me to challenge… more